Panasonic Heating & Cooling Unveils New Brand Identity for Europe

Panasonic Heating & Cooling has strengthened its European operations through a new dedicated organisational structure and major investment in regional manufacturing, R&D and skills, marked by the launch of a new logo and refreshed visual brand identity.

The new identity follows the formation of Panasonic HVAC & CC Co., Ltd. on 1 April 2026, which brought together Panasonic’s global heating, ventilation, air conditioning and cold-chain activities under one dedicated organisation focused on solutions connected to air, water and food preservation.

In Europe, the refreshed brand identity reflects Panasonic’s continued commitment to innovation, sustainability and long-term customer value, combining global expertise with solutions tailored to regional needs, as customers respond to energy efficiency, decarbonisation, electrification and responsible heating and cooling priorities.

The most recent example includes Panasonic’s €320 million expansion and refurbishment of its heat pump production facility in Pilsen, Czech Republic.

The Pilsen site brings production and R&D closer to European customers and operates as a Net Zero site, supported by green energy purchases, a 1 MW photovoltaic roof system, smart building management and resource efficiency measures.

Panasonic’s wider European footprint includes investment in specialist manufacturing, R&D and training facilities across the region:

·       Pilsen, Czech Republic: €320 million expansion of heat pump production, supporting the manufacture of solutions including the Aquarea M Series.

·       Tillières-sur-Avre, France: R&D and manufacturing capabilities for hydronic and specialist HVAC solutions.

·       Barlassina, Italy: Commercial HVAC R&D and manufacturing, supported by a dedicated training facility.

·       Poland: R&D and manufacturing capabilities for commercial and CO₂ refrigeration solutions.

·       Cardiff, UK: Renewable energy demonstration facility showcasing integrated heating and energy technologies.

Enrique Vilamitjana, Managing Director of Panasonic Heating & Cooling Europe, commented: “Europe’s heating and cooling needs are changing quickly. Customers are looking for solutions that reduce energy use, support decarbonisation and deliver reliable comfort over the long term. Our renewed identity reflects a business combining Panasonic’s global technology strength with solutions that are relevant to the European market.”

Enrique further added: “This brand evolution builds on Panasonic’s century-long engineering heritage, while reflecting our continued investment in the future. By expanding our European manufacturing, R&D and training capabilities, we can strengthen our ability to respond to customer needs with greater speed, relevance and resilience, while demonstrating our long-term commitment to the region.”

Through efficient heating, cooling and refrigeration technologies, smart controls and continued innovation, Panasonic aims to help customers address Europe’s priorities for energy performance, electrification, indoor comfort and responsible resource use.

For more information on Panasonic’s wide range of visit heating, cooling and refrigeration solutions please visit - https://aircon.panasonic.eu/.