Panasonic Revamps PRO Partner Programme to deliver even more benefits


Panasonic Heating & Cooling Solutions has revamped its PRO Partner programme to enable installers and other trade partners to take advantage of a wide range of benefits including business and marketing support services, and collect rewards redeemable against Panasonic products and BESA services. Existing PRO Club members automatically join the new scheme and participants in the Panasonic Rewards scheme can easily switch and upgrade to take full advantage of the additional benefits of full PRO Partner membership.  The new PRO Partner Rewards scheme replaces the current Panasonic Rewards scheme, which will come to an end on 31 August 2021, with any points for Love 2 Shop rewards relating to those sales to be claimed by 31 December 2021 when the scheme will be fully closed.

“We’re delighted to unveil this new enhanced trade partnership approach with the new PRO Partners programme which takes effect from 2 August 2021,” says Richard Bishop, Head of Marketing for Panasonic UK and Ireland. “This consolidation of our schemes into one, dedicated offering with an enhanced range of benefits has been developed in response to feedback from our highly valued PRO Club members. From the outset, we’ve looked to offer a relationship that delivers useful, tangible rewards and a business partnership of real mutual value. This new scheme delivers on that promise, bringing the added benefit of being able to redeem points against BESA’s online courses, training, assessments and site cards. We also look forward to welcoming our rewards scheme members to the Panasonic PRO Partner family.”

There are four levels of membership to suit all sizes and scale of heating, cooling and refrigeration installer business:

•           Installer

•           Accredited Installer

•           PRO Partner

•           Elite PRO Partner

Membership offers a sliding scale from a basic level of engagement to a business partnership approach at the top Elite PRO Partner. Installer members can upgrade to Accredited Installer status by completing Panasonic online training and take advantage of inclusion on the comprehensive i-finder installer database as well as qualifying for the PRO Partner Rewards Scheme. Accredited Installers and PRO Partners can then redeem their points to access BESA services. Becoming a PRO Partner opens up a whole range of additional marketing support collateral to help a business distinguish itself in a competitive environment, as well as offering the opportunity to receive sales leads direct from Panasonic. Elite PRO Partner membership offers a range of membership benefits commensurate with its ‘best in class’ status.

Details and how to register are available at