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Panasonic’s Roadmap to a Net Zero Carbon Future
14/03/2024
At a press conference held at Mostra Convengno
Expocomfort in Milan today, Panasonic Heating & Cooling Solutions unveiled
the next phase of its long-term vision, emphasising sustainability initiatives
and strategic collaborations. Titled "Paving the way to a Net Zero Carbon
Future," high-level executives from Panasonic outlining the company’s strategic
roadmap.
Yuki Kusumi, Panasonic Group CEO, explained the
company’s visionary 250+ year plan, launched in 1932, which envisions
"prosperity both in matter and mind" through ten 25-year phases. The
current 4th phase is dedicated to "focusing on solving global
environmental issues and offering customers health, safety, and comfort."
Kusumi outlined the urgent challenges hindering
the corporate purpose and highlighted Panasonic’s steadfast commitment to
long-term environmental initiatives through Panasonic GREEN IMPACT, which
strives to create a carbon-free society, saying: “We must pass along this
beautiful planet to our children & grandchildren, so they can continue to
live in comfort. Therefore, we must suppress global warming by any means…we
must minimise the use of limited natural resources, and establish a healthy
circular economy, as soon as possible. To this end, we must steadily achieve
the 1.5°C limit of the Paris Agreement, and, with all urgency, minimise the
constant CO2 emissions. Therefore, Panasonic regards these goals as
its top-priority management issues.” He
further added: “Especially in Europe, we believe that the electrification of
heating devices, through the wider use of heat pumps, is all-important in
transforming the energy supply and demand structure. Therefore, we regard this
as an enormous challenge that we must meet going forward. We have been
promoting the HVAC business in Europe as one of the Group’s core businesses. Through
this business, we believe we can accelerate our initiatives toward the
electrification of heating devices.”
Following this overview, Hiroshi Komatsubara,
CEO of Heating & Ventilation A/C Company Business Division Europe, unveiled
the European landscape for Panasonic's HVAC endeavours. He announced the latest
innovations to Panasonic’s air-to-water Aquarea heat pump range with the
revolutionary new Big Aquarea M Series units, ideal for multi-family residences
and light commercial spaces. Offering unparalleled scalability, the new units
boast capacities ranging 20, 25 and 30 kW, with the capability to scale up to a
remarkable 300 kW in cascade configuration. These units leverage the
sustainable R290 natural refrigerant, aligning seamlessly with Panasonic’s
GREEN IMPACT, while harnessing Panasonic’s unique T-CAP technology.
He shed light on Panasonic’s strategic alliance
with INNOVA, an Italian manufacturer renowned for its expertise in hydronics
systems, air quality solutions, and air conditioning equipment, saying: “We have known INNOVA for more than 10 years,
and after a mutual procurement relationship for
heat pumps and fan coil units, we decided to expand our cooperation in Europe. We
decided to work with INNOVA to create a solution that would save energy, utilise
the water circulation piping in the home, and integrate everything into a single control
that could be updated.” The
two companies will jointly develop next-generation integrated housing solutions
with availability planned from 2025.
In another impactful announcement, Mr. Komatsubara
unveiled Panasonic’s latest partnership with tado°, market-leading smart
heating control and energy management services, explaining: “As we move forward
with decarbonisation, we are promoting the replacement of boilers with heat
pumps that are high energy-saving. What customers are looking for is not only
equipment, but also convenient energy management. In providing services that realise the highly
efficient operation of air conditioning equipment such as heating through smart
thermostats connected to the internet, tado° is a leading energy control
solutions company in the industry. From connecting tado° smart thermostats to
the indoor units, such as radiators, it is possible to remotely adjust the
temperature and check the usage status, as well as perform highly efficient
operation based on the weather and the user's usage pattern.” Together, these
industry leaders aim to integrate state-of-the-art Aquarea heat pump technology
with leading multi-room control and energy management services. This fusion not
only advances the collective mission to decarbonise homes but also empowers
customers to optimise energy usage and realise substantial cost savings.
Alfredo Meazza, Italy Country Manager, outlined
opportunities in the Italian HVAC market, which has seen growing attention to
energy efficiency and sustainability much like the rest of Europe. Alfredo
explained, “At Panasonic, we are ready to chart the course for a net-zero
emissions future thanks to our portfolio of products, suitable to meet the
needs of comfort in all applications. The common denominator in our race to
decarbonisation is improving energy efficiency and the use of ever lower GWP
refrigerants such as the natural refrigerant R290.”
He also delved into Panasonic's strategy for
managing its new solutions and collaborations. Specifically, he emphasised the
company's efforts to bolster its pre-sales department by introducing new
engineering roles and expanding its service structure. This expansion includes
a broader range of after-sales and maintenance services.
Regarding training, Panasonic places
significant importance on this aspect. He explained, “Our approach to training
is to be present directly in the area: we will continue throughout 2024 with
local activities aimed at professional distribution, the world of design and
builders.” Additionally, the company aims to establish institutional points to
ensure more targeted and qualified training for various stakeholders.
Currently, Panasonic operates a Training Centre at its headquarters, and its
development plan includes opening additional centres in Italy. The goal is to
inaugurate the first of these centres by the first half of 2024.
To find out more about Panasonic, visit www.aircon.panasonic.eu/