Panasonic Reveals a Major Shift in How Europeans Use Their AC Systems

01/07/2025

As temperatures and climate needs evolve across Europe, Panasonic Heating & Cooling Solutions has revealed new insights into how Europeans are using their residential climate systems year-round. Recent research, based on product usage across ten European countries throughout 2024, reveals that 81% of installed AC units are used either exclusively for heating or for both heating and cooling, a clear sign that the role of residential air conditioning is evolving and shows the growing importance of reliable, all-season comfort solutions in the modern home.

 

Heating Demands Across Europe

The comprehensive research tracked the operation of Panasonic’s residential air conditioning products between January and December 2024, focusing on auto, fan, and dry modes. The data reveals that, on average, European households run their AC systems in heating mode 72% of the time.

 

This trend is particularly pronounced in colder regions. In Norway, 95.6% of air conditioning usage is dedicated to heating. Denmark follows closely behind at 94.7%. Notably, even in these cooler climates, a portion of users still rely on their systems for cooling during warmer periods. These figures demonstrate that air-to-air systems are highly effective in cold climates.

 

In contrast, warmer climates such as Italy and Spain show different usage patterns, with heating mode used just 43.8% and 42.5% of the time respectively, reflecting expected demand for cooling in these sunnier countries.

 

Reliable and Flexible Solutions for Modern Comfort Needs

As homeowners across Europe seek more adaptable and energy-efficient ways to manage indoor comfort, Panasonic remains at the forefront, delivering smart, sustainable, and high-performance solutions tailored to modern lifestyles.

 

With summer fast approaching, it's essential for consumers to choose systems that not only provide effective cooling but also ensure reliable heating throughout the year. Panasonic’s advanced systems are built for year-round reliability, ensuring dependable comfort in every season, for both residential and workplace environments.

 

With a wide range of residential offerings, including its renowned Aquarea air-to-water heat pumps, Panasonic delivers flexible systems that adapt to diverse climates and consumer lifestyles. Whether it’s energy-efficient heating during the winter months or whisper-quiet cooling in the summer heat, Panasonic provides cutting-edge technology that gives homeowners full control over their indoor environment.

 

From compact units ideal for urban apartments to powerful multi-zone systems perfect for larger homes, Panasonic has a solution for every space and every season. Its continued investment in research & development ensures that its solutions stay aligned with real consumer needs, backed by data, performance, and innovation.